Biagnostics®
Biagnostics is an educational program that offers simple tools and techniques to help resolve the conflict between participants' emotional wants and financial needs.
Encourage smart saving and investing habits
With Biagnostics, you can teach behavioral finance basics to plan participants via an engaging learning experience. Plan participants discover how to recognize and address two types of investing biases:
- Behavioral biases (based on irrational thoughts of feelings)
- Generational biases (based on life stage experiences and challenges)
By implementing Biagnostics, you can help participants take action to potentially improve their 401(k) investing behavior and retirement readiness.
Download the Biagnostics program overview
The Biagnostics experience
Emotionally, plan participants want less volatility, less stress, and more peace of mind. But, financially speaking, they may be making poor decisions that hurt their ability to achieve long-term retirement goals. With Biagnostics, you can help participants create an investing experience that's better suited to both their wants and needs.
Why should advisors practice Biagnostics?
Attract and retain plan sponsor clients
By incorporating behavioral finance into your service offering
Demonstrate partnership
Go the extra mile to help sponsors support participants
Engage participants
With a creative and educational approach to financial wellness
Help transform plan participant behavior
While also potentially improving overall plan health
Add Biagnostics to your 401(k) service offering
Biagnostics tools and support make it easy to build behavioral finance into your practice—from implementation to participant education.
The Bias Freedom Workbook—Discover and manage the investing biases that hold you back
- What are biases and why do we have them?
- Bias self-diagnosis tools:
- Bias types quiz
- Generational/life stage challenges quiz
- Bias Freedom Factors (mitigation techniques)
- Bias Freedom Action Plan
Participant educational presentation
The Bias Freedom Workshop—Discover and manage the investing biases that hold you back
- Why humans have biases and how they can hurt investing performance
- Which biases they have and how to treat them
- How to use the Bias Freedom Workbook
- How to create and implement a customized action plan
Learn how to apply Biagnostics
Our suite of educational presenters—available for mainstage presentations, webinars and workshops—can enhance your understanding of behavioral finance and provide you with actionable strategies to apply to your practice and with plan participants.
For larger groups: mainstage/conference presentation
Topics include:
- The science behind behavioral finance and the innate "problem" of the human brain
- Behavioral biases and their impact on investor decisions and general market trends
- Sociological/generational dynamics and their influence on investor attitudes and actions
- Solutions to help overcome common retirement investor mistakes
For participant meetings and seminars: participant educational presentation
Topics include:
Why humans have biases and how they can hurt investing performance
- Which biases they may have and how to treat them
- How to use the Bias Freedom Workbook
- How to create and implement a customized action plan
Formats:
- Seminar: live group presentation conducted in your clients' offices
- On demand webinar: available to plan participants online, anytime
Learn more about Biagnostics
Start today. Call 877-824-5615 to schedule a Biagnostics introductory call or meeting for you and your team.