Behavioral finance
Gain insight into behavioral finance, bias mitigation, and the impact investor behavior has on the markets.

Behavioral finance content
Behavioral finance
Help clients overcome common biases during market volatility with this brief guide
- What behaviors should you look for?
- How can you address client concerns during a volatile market?
- Which investment strategies may help keep your clients on track?
Behavioral finance
Investment Insights
Leadership Insights
Are past economic events haunting your clients’ concerns about inflation, rising interest rates, and the potential for a U.S. recession? If so, anchoring bias may be to blame. Omar Aguilar has three strategies to help advisors address this cognitive bias and realign your clients’ focus.
Behavioral finance
Investment Insights
Leadership Insights
If you or your clients are feeling unsettled about market volatility, you’re not alone. Join Omar Aguilar, Chief Investment Officer and Chief Executive Officer of Schwab Asset Management, as he provides 3 strategies that may help your clients keep their long-term investment goals on target.
Behavioral finance
Leadership Insights
If you or your clients are feeling anxious about current global events, you’re not alone. Join Omar Aguilar, Chief Executive Officer and Chief Investment Officer of Schwab Asset Management, as he provides 3 strategies that may help guide your clients in making even-keeled decisions in times of market turbulence.
Behavioral finance
It’s easy to stick with what you know. But for clients, this investment approach can lead to less diversified—and potentially riskier—portfolios. Here’s how to spot and address home bias.
Behavioral finance
Taking a loss is painful. In fact, research suggests that we feel the pain of loss much more than the joy of equivalent gains. But efforts to avoid losses can sometimes introduce new risks that may be damaging—especially for investors. Read more.
Behavioral finance
It’s great to find other voices that support what you believe. But this confirmation bias approach can be damaging—especially for investors. Here's how to bring more perspective to your clients' financial decision making.
Behavioral finance
Teaching clients about the most common behavioral biases can make it easier to identify and address them—and potentially lead to stronger, more durable advisor/client relationships.
Behavioral finance
Most of us tend to overestimate our abilities. When it comes to money matters, such overconfidence can cause real trouble. Here’s how to help clients take a more measured approach.