Behavioral finance insights

Gain insight into behavioral finance, bias mitigation, and the impact investor behavior has on the markets. 

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Behavioral finance

5 behavioral biases that can affect your clients' ability to meet their investment goals

Be ready for common behavioral biases that can undercut investment success—and leave clients short of their goals.

Behavioral finance

3 biases to watch out for in a volatile market

Use this short guide to help guide clients through periods of market volatility. Understand the behaviors to look for and which investment strategies and solutions could help keep them on track.

Behavioral finance

Investor infographic

Here are 5 ways to help your clients avoid common pitfalls, address their investing biases and stick to their investment plan during turbulent markets.

Behavioral finance

Recency bias

Focusing on recent events can skew the data needed to make a good decision. For clients, this can lead to ill-informed investment decisions. Help them take a broader view of the financial markets.

Behavioral finance

Home bias

It’s easy to stick with what you know. But for clients, this investment approach can lead to less diversified—and potentially riskier—portfolios. Here’s how to spot and address home bias.

Behavioral finance

Overconfidence bias

Most of us tend to overestimate our abilities. When it comes to money matters, such overconfidence can cause challenges. Here’s how to help clients take a more measured approach.

Behavioral finance

Loss aversion bias

Taking a loss is painful. In fact, research suggests that we feel the pain of loss much more than the joy of equivalent gains. But efforts to avoid losses can sometimes introduce new risks that may be damaging for investors.

Behavioral finance

Confirmation bias

It’s great to find other voices that support what you believe. But confirmation bias can be damaging—especially for investors. Here’s how to bring other perspectives to your clients’ financial decision making.