Activating behavioral finance

Increasing numbers of advisors are turning to behavioral finance to help strengthen client relationships and support investing outcomes. We can help you turn theory into practice with our Biagnostics® behavioral finance program.

Welcome to Biagnostics

Schwab Asset Management’s Biagnostics program provides a suite of educational and coaching tools advisors can use to assess client behaviors, build strong relationships and help bridge the gap between clients’ financial wants and needs—all of which can help promote a consistent and sustainable approach to investing.

Biagnostics tools and resources

The backbone of Biagnostics is a no-nonsense toolkit with a single purpose: to help you quickly implement or advance behavioral finance in your practice. From learning about biases to working with clients and portfolios, here’s how to make the best use of Biagnostics.

A computer screen showing the biagnostics advisor guide

1. Read the Biagnostics Advisor Guide

This practical guide offers a high-level view of behavioral finance and the key steps needed to implement it. Get familiar with cognitive and emotional biases, the effects of a client’s generation, the four-step Biagnostics framework and key strategies for building bias-optimized portfolios.

2. Use the Investor Workbook with clients

Work side by side with clients as they discover their most prominent biases—and how those biases might be holding them back from their financial goals. Using this interactive workbook and quizzes can help you get clients on a path that marries their financial wants and needs.

A laptop showing the bias freedom workbook
two people looking at a laptop screen displaying the client action plan

3. Work together on the Client Action Plan

Use this handy worksheet to help track and manage clients’ investing biases. Just record your client’s Self Assessment results from the Investor Workbook and add the bias mitigation tactics and portfolio adjustments you’ve agreed on. Then save to your CRM or client profile.

4. See it all in action

Watch the Biagnostics process in action in two videos featuring D.J. Tierney, Senior Investment Portfolio Strategist. He explains how to use the Biagnostics Advisor Guide, Investor Workbook and Client Action Plan through hypothetical Baby Boomer and Millennial client case studies.

a woman viewing a video on a laptop

Request a presentation

There’s another way we can help you implement behavioral finance in your practice and help clients understand how their emotions could impact their investing decisions. Start with our popular presentations—one for advisors and one we can give directly to your clients.

Information provided herein is for general information purposes only and should not be considered an individualized recommendation or personalized investment advice. The investment strategies mentioned may not be suitable for everyone. Each investor needs to review an investment strategy for his or her own particular situation before making any investment decisions.

This information is not intended to be a substitute for specific individualized tax, legal, or investment planning advice.

Diversification strategies do not ensure a profit and do not protect against losses in declining markets.