As the science of behavioral finance matures, the art of applying its principles remains complex. Biagnostics is designed to help you start creating the experience your clients want—and need—today.
What is Biagnostics?
Biagnostics is a framework advisors can use to incorporate behavioral finance into their practice. Our proprietary process is designed to create an emotionally and financially customized client experience by addressing behavioral biases and generational/life-stage challenges—the two main factors that add layers of complexity to client investing decisions.
Learn more about Biagnostics
Learn more about Biagnostics
The Biagnostics experience
With Biagnostics, advisors can use the principles of behavioral finance to help build better client experiences. The Biagnostics framework merges two key areas for advisor success: the emotional experience clients want and the financial results they need to help achieve their long-term goals.
Get behavioral finance insights
Gain insight into behavioral finance, bias mitigation, and the impact investor behavior has on the markets.
Why should advisors practice Biagnostics?
Cements client relationships
Establishes a framework for meaningful, ongoing conversations
Supports fiduciary responsibility
Illustrates going the extra mile to act in clients’ best interests
Improves outcome potential
Creates the potential for better investment results and greater emotional satisfaction
Adds tangible value
Demonstrates value that can never be automated
Put behavioral finance to work with Biagnostics
The Biagnostics program is designed to help advisors apply behavioral finance as a practical tool. Resources include implementation materials for advisors as well as educational materials for investors to help manage their biases.
Help clients overcome common biases during market volatility with this brief guide
- What behaviors should you look for?
- How can you address client concerns during a volatile market?
- Which investment strategies may help keep your clients on track?
Biagnostics: Elevate the client experience with behavioral finance
- Understand investing biases from both scientific and social perspectives
- Determine how differences in generational experiences shape clients’ investing behaviors
- Factor clients’ emotional, cognitive, and social biases into portfolio modeling and communication
The Bias Freedom Workbook: Discover and manage the investing biases that hold investors back
- Determine clients’ emotional and cognitive biases
- Learn how generational experiences affect clients’ investing attitudes
- Identify tactics for mitigating the impact of clients’ behavioral and generational biases
5 ways to help your clients worry less when the market gets rough
- Help clients address investing biases
- Stick with a sound investing plan
- Avoid pitfalls clients commonly face
Learn how you can use the Biagnostics process in your practice with our step-by-step implementation videos. D.J. Tierney, Senior Investment Portfolio Strategist, explains how to use the Biagnostics Advisor Guide, Investor Guide and Client Action plan, using hypothetical Baby Boomer and Millennial client case studies.
Card button test
Learn how to apply Biagnostics
Our suite of educational presentations—available for main stage presentations, webinars, and workshops—can enhance advisors’ understanding of behavioral finance and provide them with actionable strategies to apply in their practice and with clients.
Mainstage / conference presentations
- The science behind behavioral finance and the innate "problem" of the human brain
- Behavioral biases and their impact on investor decisions and general market trends
- Sociological/generational dynamics and their influence on investor attitudes and actions
- The Biagnostics solution
Client workshop presentation
- Why we have biases (and how they may hurt investing performance)
- Diagnosing specific emotional and cognitive biases
- The Bias Freedom Workbook
Roundtable discussions and workshops
- The new landscape for adding value
- Identifying and mitigating client investing biases
- Designing client experiences that address psychological and financial needs
- Using Biagnostics tools to help foster meaningful ongoing client conversations and long-term loyalty