ETF Know:How
ETF Know:How™ is a full-spectrum curriculum of exchange-traded fund (ETF) tools and insights carefully designed to help advisors refine their strategy and gain a competitive advantage.
Build your ETF expertise
Discover a 360-degree view of ETF investing, with tactical steps to help support an advisor's business—from client engagement to portfolio implementation.
ETF Know:How resources can help you:
- Track ETF market trends
- Build ETF knowledge
- Develop strategies for employing ETFs in client portfolios
- Understand evolving investor attitudes about ETFs
- Explain ETFs simply and clearly
Download the ETF Know:How program overview

ETF insights and perspectives for financial professionals
Refine ETF strategies and gain competitive insights with targeted tools, analyses, and thought leadership from our executives and strategists.
The ETF revolution reaches active ETFs
Amidst a global pandemic and volatile markets, active semi-transparent ETFs (also known as non-transparent ETFs) emerged. Learn more about this new kind of ETF and how it can help you and your clients diversify portfolios and pursue different goals.

ETF industry highlights
A monthly review of the latest developments in the exchange-traded product marketplace.
ETF essentials
Build ETF knowledge and learn how to best employ ETFs in client portfolios with our curriculum of clear, simple-to-use educational materials.
Leverage ETF Know:How
Our suite of educational presentations—available for keynote presentations, workshops, and roundtables—can help build an understanding of ETFs and provide actionable strategies to enhance an advisor's business.
Advisor keynote/conference presentation
- Game Changer: The growing role of ETFs in modern wealth management

Advisor roundtable/workshop presentation
- ETF Concepts and Landscape
- Advanced ETF Concepts
- Mastering ETF Trading: Strategies and Best Practices

Compare ETFs
Gain additional investment clarity with the Fund Explorer tool. Enter the name of any mutual fund or ETF into the tool below to view comparable Schwab mutual funds and ETFs, along with key details.